the human behind it
I build websites for the businesses that big agencies
overlook.
Hi, I’m Charley, a freelance web designer and the one-woman show behind Gone Rogue. I specialise in working with small businesses, startups, and solo founders who want a website that actually looks like they’ve got their act together.
mt story
Why I started
Gone Rogue.
I’ve always believed that a brilliant website shouldn’t be reserved for businesses with a big budget and a marketing team.
When I started out, I kept seeing the same thing: small businesses and new founders making do with DIY websites that didn’t do them justice. Not because they didn’t care, but because the alternative felt too expensive, too complicated, or too out of reach.
Gone Rogue started because I wanted to change that. To give small businesses access to the kind of design that makes people stop scrolling and actually pay attention.
The name says it all, really. Sometimes the best decision is to go your own way, and I’m here to help you look great while you do it.
What makes me different
Just me. No junior designers. No handoffs.
One person, start to finish
From the first conversation to going live, everything is handled by me. There’s no handing your project off to someone who doesn’t know your brief.
Proper communication
You’ll always know where things are. I check in, share progress, and make sure you’re happy as we go. No disappearing acts, no nasty surprises.
Built around you
I design around your business, your audience, and your goals. Not a template. Not something generic. Something that actually reflects who you are.
Results that matter
A website that looks great is just the start. It needs to work hard for your business. I keep that in mind through every decision I make.
Who I work with
Small businesses are
my thing.
From first-time founders to established businesses ready for a refresh. If you care about your brand and want a website that works as hard as you do, we’re probably a good fit.
Makers & independent brands
Trades & service businesses
Personal trainers & coaches
Creatives & consultants
New businesses finding their feet
Established brands ready for a refresh
How I work
Straightforward. Collaborative.
No nonsense.
1.
I listen first
Before I open a design tool, I want to understand your business, your customers, and what you’re actually trying to achieve. A website that looks great but doesn’t speak to the right people is just expensive wallpaper.
2.
I keep you in the loop
No black boxes. No presenting something wildly off-brief after three weeks of silence. You’ll know what’s happening at every stage, and your feedback shapes the outcome.
3.
I care about the details
The font, the spacing, the way a button feels when you hover over it. The things that separate a website that looks alright from one that looks really good. I notice them, because they matter.
4.
I CAN BUILD ON WIX, SQUARESPACE, YOU NAME IT
Once your site is live, you’re not dependent on me to make every little change. I’ll show you how it works so you can update it yourself with confidence.
values
What I stand for
Honesty
I’ll tell you what I think, even if it’s not what you want to hear. If something isn’t working, we’ll fix it rather than paper over it.
Accessibility
Not just in the technical sense. Yes, your site will work on every device. I mean making professional design genuinely accessible to businesses that have been priced out of it.
Quality
I’d rather take the time to get something right than rush it out the door. Every project gets the attention it deserves.
Personality
Generic is boring. Cookie-cutter templates are boring. I’m here to make something that actually sounds and looks like you.
By the numbers
A track record worth talking about
1000+
Projects completed
4.9★
Rating across 70+ reviews
UK
Clients across the UK and beyond
100%
Small business or startup
Not bad for a one-woman show.
